Zaproszeni prelegenci

Zaproszeni prelegenci:

Prof. dr hab. Bogdan Nogalski

Polish economist
Professor of management organization

An expert in the field of the functioning of holding companies and corporate groups. Chairman of the Committee on Organizational and Management Sciences of the Polish Academy of Sciences. Chairman of the Central Commission for Academic Degrees and Titles.

Prof. Andrzej Potemkowski

Experienced neurologist

Head of the Department of Clinical Psychology and Psychoprophylaxis at the University of Szczecin, Doctor of the year in the plebiscite "Hipokrates 2013".

Title of presentation:

Jak mózg myśli i zarządza sobą? (How brain thinks and manages itself?)

Dr Adel Hejaaji

Expert in business and engineering management 

He holds a PhD and MSc in Engineering Management from the Coventry University in UK; Keynote speaker, member of program committees and co-chair of numerous international conferences; member of different professional bodies inside and outside UK.

Dr Patrizia Cherubino

Research Assistant
University of Rome - Sapienza

Author of Springer's book "Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing"

http://www.springer.com/gp/book/9783642380631

Title of presentation:

"Cognitive neuroscience for the evaluation of commercial advertisings and the user experience in retail"